Stop posting generic captions that go nowhere. Get a Reels-first content system built around your voice, your practice, and your clients - by someone who built it in their own business.
Every week, you sit down to post something and end up doing nothing. The ideas never come when you need them, so you put it off again.
You paid for a service that sent you 30 captions a month. The same captions every other subscriber got. You posted them. Nothing happened.
Maybe you do post Reels sometimes - but they don't convert. No calls to action, no strategy, no framework behind them. Just vibes.
You have clients to serve, rooms to set up, sessions to prep. Marketing is always the last thing on the list. And the last thing gets skipped.
We looked inside the leading massage content subscription and pulled out a real example of what members get every single month. Every single subscriber. All of them. Same words.
Massage Content Academy does not sell you captions. It sells you the framework that makes content work - built on three pillars that cover every stage of the client journey, every time.
Content that teaches something valuable, positions you as the expert, and earns the save and share. This pillar builds the trust that gets people to book a stranger into their home.
Client stories, behind-the-scenes, and your 5-star reviews doing the selling for you. Turns your existing credibility into content that converts followers into clients.
The emotional content that grows your following because people share it. Speaks directly to who your ideal client wants to become - not what massage is.
Every post planned with a specific concept, hook, and CTA. Mon-Sat, two posts per day. No more blank-screen days.
The exact opening line or visual designed to stop someone mid-scroll. Written for your audience, not a generic audience.
Not generic captions. Actual video scripts written in your voice - warm, personal, knowledgeable. Read it, hit record. Done.
On-brand visuals customizable to your colors and logo. Designed for Reels covers and static posts - no design skills needed.
One high-potential, share-worthy Reel idea per week. Bold concept, full hook, and exactly why it will spread beyond your current audience.
Every piece of content ends with a purposeful call to action tied to your booking goals - not just "like and follow."
All hooks, scripts, and CTAs in one Excel file. Upload to your scheduler in one sitting, then you are done for the month.
Richard walks you through the month's themes, the WHY behind the strategy, and what to prioritize. Not just content - understanding.
Richard Caouette
Add your photo here - a warm, professional image works best
I am Richard Caouette, the owner of Serenity Mobile Massage LLC in North Reading, MA. I built my practice the hard way - by figuring out Instagram while also running a full client schedule, driving to sessions, and building everything from scratch.
I did not hire a social media manager. I did not buy a generic content subscription. I built a real strategy, tested it on my own account, and watched it work. 10,000 followers. A fully booked schedule. A practice charging $145 per hour for mobile in-home massage.
This is not theory. This is the exact system I use every month in my own business. I am packaging it so you do not have to spend two years figuring it out the way I did.
Start with the Strategy Kit and upgrade whenever you're ready. All plans are month-to-month - no contracts, cancel anytime.
The full strategy framework and calendar. You create your own content, but now you know exactly what to make and why.
Get StartedEverything in the Strategy Kit plus done-for-you scripts, graphics, and your choice of niche content track.
Get StartedThe Full System plus live coaching, community, and a quarterly audit of your actual Instagram account.
Get StartedAll plans billed monthly. Cancel anytime. Annual plans available at 2 months free. Have questions? Email richard@massagecontentacademy.com
"I tried three other content subscriptions before this. They all sent me the same boring captions that could have come from anyone. Richard's system is the first one that actually sounds like me. I booked 4 new clients in my first month."
"The hooks alone are worth the price. I used to stare at a blank screen for an hour trying to figure out what to say in the first 3 seconds. Now I just open the calendar, pick my post, and hit record. My Reels views went from 200 to 4,000 average."
"I was skeptical because I had been burned by generic content before. But Richard is an actual massage therapist - he knows what clients actually respond to. My first month I gained 800 followers and had 3 DMs about booking. Real results."
The massage therapists who build real audiences on Instagram are not the ones who post the most. They are the ones who post with strategy, voice, and a reason for every word. Let me show you how.
Join as a Founding Member - $37/mo